Email is still the most successful and probably most used method of digital marketing in the world. Email marketing covers a wide variety of aspects and it’s not simply about sending emails. It’s also about making sure emails arrive and that people actually read the emails and do not simply delete them, or even worse mark them as spam. The server that sends your emails need to be a trusted server and not on any black lists. We make sure that your emails will arrive safely and that the recipient knows about your email and actually expects them and look forward to them.
Email marketing is also about designing emails that look good when opened on any device. Images should be relevant, of high resolution and they should be trusted so software from email clients won’t block them. Subject lines are extremely important and often determines whether a person will open the email or simply discard it. Most of all the content need to be on point and provide the recipients with valuable information. It needs to make them happy they signed up for the email.
With advanced software email marketing can be automated so the sending is done automatically based on what actions a user takes on a website. There are various ways we can simplify and automate any marketing campaign, so you have more time to focus on the business.
Contact us to find out how we can get use email marketing to further your business.
When people are looking for anything on the Internet they normally just open a browser and do a search on a search engine and since Google owns over 90% of the market that search is usually done on Google.com. We feel it is of utmost importance, that digital marketing for any website, should start with doing proper, white hat search engine optimization.
Many times people will tell you a name of some company that sells great products, but they did not give you the company’s web address (example.com) and you are not sure about the spelling, but you want that product. You open a browser and start doing a search for what you think the company name is in spelling. If that company’s SEO is not good by the time you get to the 4th page you have given up and have to wait till you see the person that gave you the name again.
Search engine optimization is of vital importance and being on the first page of any search result, automatically adds more visitors to your web page and potentially more clients for your company, or more people at your event, or more money in your pocket, from people clicking on ads.
Contact us to find out how we can get your company to appear higher on search results.
Also called pay-per-click management, it gives people the opportunity to place ads on Google and other search engines. These ads appear at the top and bottom of search results, and when a person clicks on such an ad, the advertiser is charged a fee set by him/her. Depending on the fee per click set by the advertiser, an ad can appear often or not so often, depending also on the keywords and key phrases targeted.
Pay-per-click management is a highly specialized digital marketing method, and it takes knowledge of how search engine advertising works, as well as experience with setting rates, targeting keywords to make a campaign successful. We have over a decade of digital marketing experience and we study the latest development in search engine advertising to ensure you as our client get the best return on investment.
Click here to learn more about Google, Bing and how search engine advertising or pay-per-click management works.
Social Media is huge in the world with the leading social media network facebook boasting an impressive 2.9 billion monthly users. That is close to half the world’s population. It makes perfect sense that social media marketing should be one of the areas you focus a lot of time on, when planning and doing digital marketing.
There are many ways to use social media to create and sustain brand awareness. We use every possible way and we create engaging content people want to share and investigate further. It’s a constant process that must be done continuously to ensure people stay interested. We track the progress and provide you with feedback so you be on top of what’s happening with your digital marketing.