In today's competitive market, it's important to use every means possible, to give you an advantage. Your website is a great tool, for reaching millions of people browsing the Internet on a daily basis, looking for content, products and services. With effective digital marketing, your chances of reaching many more people increases dramatically.
Search Engine Optimization
The process of optimizing a website so it appears high on search results for a given set of keyword and key phrases. A highly competitive market as many people compete to be listed on the first three pages. We have over a decade experience doing SEO and we make sure to follow the rules, set out by the search engines. It takes time but all the effort and investment pays off in the end, because 95% of all website visits normally start with a search.
Search Engine Advertising
Also called pay-per-click management it is the process of managing the placing of ads on search engines and optimizing those ads so clients get the best return on investment. Clients are charged each time an interested party clicks on an ad. Companies compete for the advertising space by placing bids on the amount an advertiser is willing to pay for each click. Ads can be targeted on a wide variety of criteria including location, language and more.
Still the most effective form of digital marketing and with automation in place, your campaign runs itself. This allows more time to fine tune the campaign and check its progress.
No use trying to send emails if your email server is blacklisted or your emails are not properly configured and half your emails get blocked by recipients. We first make sure emails are received.
Email design is often the difference between people opening the mail, or discarding it. Proper email design includes creating interesting subject lines, text, links and image placement.
The purpose of any email is to get the recipient to open it, read it and respond in some kind of fashion. We create emails that with our clients approval offer people something and make them happy they opened the mail.
There is really great software on the market that can automate the sending of email in a number of ways. You can schedule the emails and see how many were opened, rejected or discarded.