Website Speed Optimization
Slow websites are known to have high bounce rates, which is the rate users visit a page and then immediately navigate away from the page. Slow page loads negatively impact search engine rankings as well as conversion rates.
The Tools We Use
GTMetrix
Our first choice and the tool we use the most is GT Metrix, as it provides a great report and many helpful tips on how you can improve the loading times of your website. We use it daily and we've made sure to know all it has to offer.
Google Page Speed
Another tool we also use is Google's PageSpeed analysis tool. Although not as great as GT Metrix it does provide various tips on how you can improve your website's performance.